Bewe
Top management and marketing SaaS for health & beauty businesses in Spanish-speaking markets.
Fund II
Diego Ballesteros & Adriana Avella
2015
Why we invested
Small service-based businesses, such as beauty salons and wellness centers, lacked digital tools to manage appointments, payments, and customer relationships. Bewe addressed this gap by providing an all-in-one SaaS platform tailored to their needs.
The company’s software helps businesses automate operations, optimize scheduling, and build customer loyalty programs. By digitizing core functions, Bewe enables small businesses to increase efficiency and improve customer retention.
The founding team had a deep understanding of the wellness and beauty industry, developing a product with strong market fit. Their execution-driven approach allowed them to scale across multiple markets in Latin America and Spain.
As service-based businesses embrace digital transformation, Bewe remains a crucial tool for managing operations. With a strong foothold in its niche, the company is helping thousands of small businesses modernize and thrive in an increasingly digital world.
Our vision for
the future
01.
Service-based businesses will increasingly adopt all-in-one SaaS platforms to manage appointments, payments, and customer relationships. AI-driven automation will optimize scheduling, marketing, and operations, reducing admin work.
02.
Personalized client engagement will drive business growth. AI-powered analytics will help businesses tailor promotions, improve retention, and maximize revenue through loyalty programs and dynamic pricing strategies.
03.
The wellness and beauty industries will fully digitize, offering subscription-based and hybrid online-offline services. Clients will access virtual consultations, AI-driven recommendations, and seamless booking experiences across multiple touchpoints.
04.
Embedded financial services will become a key differentiator. SaaS platforms will integrate financing, insurance, and BNPL options, empowering small businesses to improve cash flow, expand their services, and compete with larger enterprises.