Guros
Digital-first insurtech simplifying how users quote, compare, and purchase coverage in minutes.
Fund III
Juan Gironella, Juan Manuel Gironella, Javier Gironella
2021
Why we invested
Despite car insurance being mandatory in Mexico, only 30% of vehicles are insured, highlighting a major gap in the market. Guros simplifies the insurance purchasing process through a fully digital, user-friendly platform that enhances accessibility and transparency.
The company has forged partnerships with key insurance providers like Mapfre and General de Seguros, enabling embedded insurance offerings at the point of sale. This approach boosts penetration by integrating insurance with vehicle purchases and financing.
The leadership team has demonstrated strong execution capabilities, leveraging data-driven strategies to optimize customer acquisition and retention. With plans to expand into Colombia, Peru, Chile, and Argentina, Guros is poised to become a regional insurtech leader.
Guros’ business model extends beyond auto insurance, with new offerings in mobile phone and electronics coverage. These innovations diversify revenue streams and cater to a broader customer base, driving long-term growth in LatAm’s underpenetrated insurance sector.
Our vision for
the future
01.
Insurance will be seamlessly embedded into everyday transactions, from car purchases to online shopping. Consumers will access tailored policies in real time, making protection more accessible and hassle-free.
02.
AI-driven risk assessment will replace traditional underwriting models. By analyzing real-time behavioral data, insurers will offer personalized policies, optimizing pricing and reducing fraud.
03.
Claims processing will be fully automated, leveraging AI and blockchain for instant verification and payouts. This shift will enhance customer satisfaction and reduce operational costs for insurers.
04.
As financial services integrate more deeply with digital platforms, insurtech solutions will expand beyond traditional markets. Microinsurance, pay-as-you-go coverage, and usage-based policies will cater to new consumer segments, driving broader adoption.