Instafit
LATAM’s leading online fitness & nutrition platform, making wellness accessible anytime, anywhere.
Fund I
Oso Trava & Natalia Amaya
2013
Why we invested
Latin America’s fitness industry lacks affordable, flexible, and engaging digital solutions. Instafit is democratizing wellness by offering a subscription-based fitness platform with personalized workouts, nutrition plans, and community-driven motivation.
Unlike traditional gyms, Instafit’s digital approach makes fitness accessible anytime, anywhere. Its combination of expert-led content and AI-driven recommendations ensures users stay engaged while achieving their health goals.
The founding team has deep experience in fitness, digital media, and consumer engagement. Their focus on retention and habit-building has positioned Instafit as a leader in LatAm’s fast-growing health and wellness sector.
As digital fitness adoption accelerates, Instafit is poised for rapid expansion. Its scalable model, strong content library, and growing user base make it a key player in transforming how people in Latin America stay active and healthy.
Our vision for
the future
01.
AI-driven fitness programs will replace generic workout plans, offering hyper-personalized training, nutrition, and wellness recommendations based on user data, biometrics, and lifestyle habits.
02.
The hybrid fitness model will become the norm, blending digital and in-person experiences. Users will combine on-demand workouts with gym access, live coaching, and community-driven challenges to stay engaged.
03.
Wearable tech and connected devices will sync seamlessly with digital fitness platforms, providing real-time performance tracking. AI-powered insights will optimize workouts, injury prevention, and recovery routines.
04.
The fitness economy will integrate financial and wellness incentives. Gamification, insurance discounts, and rewards for consistent activity will drive user engagement, making health-tracking platforms a central part of everyday life.