Kuona
AI-powered leading SaaS optimizing pricing, promotions, and inventory for CPGs and retailers in real time.
Fund III
Jose Maria Sanroman, Agustin Magaña
2022
Why we invested
Consumer packaged goods (CPG) and retail companies struggle to optimize pricing, promotions, and inventory due to data fragmentation. Kuona solves this by using AI-powered analytics to enhance revenue management, improving efficiency and profitability.
The company’s SaaS platform leverages machine learning to provide real-time insights, enabling brands to make data-driven decisions. This automation helps reduce waste, optimize margins, and streamline promotional strategies across LatAm’s competitive retail sector.
Kuona’s leadership team has a strong mix of AI, data science, and CPG industry expertise. Their ability to translate complex data into actionable insights has been a key factor in the platform’s rapid adoption among major consumer brands.
As AI-driven decision-making becomes critical for retailers, Kuona is well-positioned for scale. With increasing demand for automation in trade promotions and inventory management, the company is cementing itself as an indispensable tool for CPG and retail players.
Our vision for
the future
01.
AI-driven pricing and promotion optimization will become essential for CPG and retail companies. Businesses will rely on real-time data analysis to adjust pricing dynamically, maximizing margins while responding instantly to market demand.
02.
Supply chain inefficiencies will be minimized through predictive analytics. AI-powered tools will forecast demand, optimize inventory levels, and reduce waste, ensuring retailers and brands operate with higher precision and profitability.
03.
Personalized consumer engagement will redefine loyalty programs. Retailers will leverage AI to tailor promotions, adjusting discounts and offers based on purchasing behavior, increasing conversion rates, and deepening customer relationships.
04.
As competition intensifies, companies will integrate AI-powered insights across all decision-making processes. From trade promotions to merchandising strategies, data-driven automation will become a key driver of growth in the retail and CPG sectors.